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Population & People
Population
7,903
Median age
40.9
Median household income
$54,529
Poverty rate
17.8%
Unemployment rate
3.7%
Bachelor's degree+
29.5%
Avg. commute
12 min
Hispanic or Latino
4.4%
Source: U.S. Census Bureau, American Community Survey.
Housing & Rent
Median home value
$176,400
Median gross rent
$753/mo
Homeownership rate
62.67%
HUD FMR — 2 bedroom
$1,097
HUD Fair Market Rent (Wisconsin statewide average across 72 areas — not specific to Ashland), 2026. Efficiency $797, 1BR $872, 2BR $1097, 3BR $1405, 4BR $1572. This is a different official figure from Census median gross rent above.
Energy
Wisconsin commercial electricity
13.06¢/kWh
Wisconsin industrial electricity
8.92¢/kWh
Wisconsin residential electricity
18.16¢/kWh
Economy
Gross Domestic Product: All Industry Total
473037.4
Real Gross Domestic Product: All Industry Total
359603.1
All-Transactions House Price Index for Wisconsin
646.66
Unemployment Rate
3.3%
Source: FRED, Wisconsin-specific series.