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Population & People
Population
15,178
Median age
50.8
Median household income
$78,188
Poverty rate
11.5%
Unemployment rate
2.4%
Bachelor's degree+
39.9%
Avg. commute
18 min
Hispanic or Latino
6.1%
Source: U.S. Census Bureau, American Community Survey.
Housing & Rent
Median home value
$382,700
Median gross rent
$1,483/mo
Homeownership rate
70.62%
HUD FMR — 2 bedroom
$936
HUD Fair Market Rent (Alabama statewide average across 67 areas — not specific to Gulf Shores), 2026. Efficiency $716, 1BR $772, 2BR $936, 3BR $1206, 4BR $1381. This is a different official figure from Census median gross rent above.
Energy
Alabama commercial electricity
14.52¢/kWh
Alabama industrial electricity
7.73¢/kWh
Alabama residential electricity
16.1¢/kWh
Economy
Gross Domestic Product: All Industry Total
341154.2
Real Gross Domestic Product: All Industry Total
260648
All-Transactions House Price Index for Alabama
548.12
Unemployment Rate
3.4%
Source: FRED, Alabama-specific series.