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Population & People
Population
5,592
Median age
41.8
Median household income
$156,639
Poverty rate
2.5%
Unemployment rate
0.2%
Bachelor's degree+
71.1%
Avg. commute
18 min
Hispanic or Latino
16.9%
Source: U.S. Census Bureau, American Community Survey.
Housing & Rent
Median home value
$500,700
Median gross rent
—
Homeownership rate
97.56%
HUD FMR — 2 bedroom
$1,129
HUD Fair Market Rent (New Mexico statewide average across 33 areas — not specific to White Rock), 2026. Efficiency $828, 1BR $927, 2BR $1129, 3BR $1496, 4BR $1758. This is a different official figure from Census median gross rent above.
Energy
New Mexico commercial electricity
11.23¢/kWh
New Mexico industrial electricity
5.9¢/kWh
New Mexico residential electricity
15.08¢/kWh
Economy
Gross Domestic Product: All Industry Total
152778.6
Real Gross Domestic Product: All Industry Total
120851.9
All-Transactions House Price Index for New Mexico
563.08
Unemployment Rate
4.8%
Source: FRED, New Mexico-specific series.