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Population & People
Population
21,006
Median age
35.5
Median household income
$62,280
Poverty rate
13.1%
Unemployment rate
4.8%
Bachelor's degree+
25.3%
Avg. commute
12 min
Hispanic or Latino
25.6%
Source: U.S. Census Bureau, American Community Survey.
Housing & Rent
Median home value
$198,400
Median gross rent
$910/mo
Homeownership rate
59.36%
HUD FMR — 2 bedroom
$1,125
HUD Fair Market Rent (Minnesota statewide average across 87 areas — not specific to Willmar), 2026. Efficiency $809, 1BR $899, 2BR $1125, 3BR $1483, 4BR $1698. This is a different official figure from Census median gross rent above.
Energy
Minnesota gasoline midgrade
$4.28
Minnesota commercial electricity
12.27¢/kWh
Minnesota industrial electricity
9.32¢/kWh
Minnesota residential electricity
15.82¢/kWh
Economy
Gross Domestic Product: All Industry Total
531464.9
Real Gross Domestic Product: All Industry Total
405836.1
All-Transactions House Price Index for Minnesota
613.16
Unemployment Rate
4.3%
Source: FRED, Minnesota-specific series.